After much speculation, it has been confirmed: Lana Del Rey is the new face of Swedish fashion retailer, H&M’s autumn campaign. Having covered Vogue and had a Mulberry bag named in her honour, it seems Lana is something of an unstoppable force in the fashion field right now.
Looking at these two images from the shoot, it’s easy to see why her sultry, retro style appealed to H&M’s creative director, Donald Schneider, who has described the mood of the collection as “very L.A. noir.” Judging from these teasers – nude pink colours and sumptuous angora – the range is set to take retro fashion up a gear, with a generous helping of Lana’s unique presence. The full campaign will launch in mid-September, with a miniclip of Lana covering 50′s pop song, Blue Velvet, set to go viral on the 19th Sept.
Will you be buying into Lana’s and H&M’s retro-inspired new season collection?
Images from Grazia