After being unveiled as the face of Swedish fashion retailer H&M’s autumn collection last month, the campaign images of Lana Del Rey’s modelling stint for the brand have finally been revealed in full. While I’m not totally on board with Lana’s abilities as a model, there’s no denying that these soft, sultry photos provide a beautiful glimpse at an exciting range of clothes. Lana’s glamorous, retro appeal and sixties siren beauty lend a demure, yet alluring, aspect to the pieces.
Muted tones of whites, greys and blacks play alongside bolder autumn prints, a mixture kept interesting through the injection of unusual textures and materials. As impractical as a white winter coat might sound, the zip up, faux fur collared jacket above is just waiting to warm my bones this winter.
The pretty peplum top and slinky, structured dress add dimensions and contrast to the collection, all the while complimenting the female figure. A long grey top and thick black leggings is one of my go-to outfits year after year, so I’ll definitely be investing in this little ensemble.
She may not have nailed Tyra Banks’ ‘smiling eyes’ look but there is something quietly beautiful about the styling of these photos which makes me eager to check out the collection as soon as I can. What do you think of Lana’s modelling gig?
Images from Refinery 29